Marc Benioff, co-founder of Salesforce.com, made his billions creating a software company in the cloud's digital age. Why did he and his wife, Lynne, just plunk down $190 million to purchase Time, a print magazine founded in 1923? They say they want to find solutions to some of the most complex problems in today's society.
Do complex problems in today's society lend themselves to hashtag solutions, slogans on posters in marches, presidential "debates," and election campaign ads on TV? Consider: racism, gun violence, immigration, cancer, gene editing, an income gap between the Benioffs and nearly everyone else in the world, corruption, censorship by the government in China and Facebook in the US, robots replacing human workers, marriage, privacy versus national security, climate change, lopsided trade balances.
TV headlines and 3-minute interviews, apps, and a limited number of Twitter characters have not solved today's problems, and they never will. The Federalist Papers argued before the U.S. Constitution was ratified. An extra Bill of Rights was needed. The print media backed further Amendments needed to clean up initial mistakes about the election of the President and Vice President, slavery, women's suffrage, and alcohol.
Print carries revolutionary ideas everywhere in the world. Why do authoritarian governments always shut down the press? Writing at Iowa's Storm Lake Times, with a circulation of only 3,000, Art Cullen won a Pulitzer Prize in journalism for showing transparency's importance as a guard against bribes affecting government decisions. He wondered who was enabling the local Board of Supervisors in Buena Vista County, population 10,000, to help fund a million dollar defense against the Des Moines Water Works. His editorial disclosed the corn and soybean agribusiness farms that were contaminating drinking water with nitrates from their fertilizer.
Open a discussion about tariffs at the dinner table or on social media. You'll see a difference of opinion on the purpose of tariffs, if they can accomplish these purposes, even if these purposes need to be achieved. Does anyone mention what they have read about what government representatives, experts on economics, seniors, Walmart shoppers, or farmers have said about tariffs?
Informed judgments require the extended, detailed information print provides. Read the"Letters to the Editor," too. I'm often inspired by the readers who take time to compose the thoughtful opinions published. A grandmother's letter told why she insisted her two teen-aged grandchildren, she called them "screen zombies," put down their "tiny rectangles" to take in the spectacular sight of crossing the four-and-a-half-mile bridge over Chesapeake Bay.
A digital marketer like Marc Benioff deserves gratitude for funding the printed link between society's complex problems and those who depend on the extensive body of information needed to solve them.
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