Expand Family and Business Income Streams

Economic suffering from jobs lost to automation and the COVID-19 pandemic accelerate the need for multiple income streams from family members and businesses. The earlier post, "Rebirth of Self Worth," suggests ways children even can help generate income by adding lemonade and hot dog stands and entertainment to family yard sales. The following examples show how some businesses find new market segments eager to try their products.

     Hard to mow hilly parks overgrown with invasive buckthorn bushes and honeysuckle inspired the formation of the HaakHagen Goat Grazing farm run by a couple of friends in Wisconsin. Their 88 agile goats, rented out to private landowners and government land, also help preserve prairies by nibbling invasive species and shrubs that block the sun needed by shorter native plants. The goats are gentler on the land than heavy mowing machinery, what they leave behind eliminates the need for some fertilizer and adults and children find the goats fun to watch.

     Renting out RVs during the pandemic has become a new business catering to both vacationing families and virtual employees looking for office space while sheltering at home. When pleasure and business travelers return to the skies, they are likely to receive airline-branded Honeywell Safety Packs containing single-use gloves, hand wipes and face masks. Trendwatching.com reports Honeywell offers airline crews reusable packs of safety glasses and face masks with interchangeable filters.

     What is obvious from these three businesses is the way they each seized opportunities to serve multiple market segments. Clothing manufacturers now have an opportunity to produce double-duty items for home and business wear. Educational suppliers can think in terms of the home and school markets. Online retailers might gain multiple incomes from pop-up holiday shops, and more and more similar ideas will create new jobs and economic growth. 

   

Holiday Gift List for Modern Kids

Toy companies offer today's children a roster of robots almost from birth. Kids aged five and up can command  Botley the Coding Robot to go around objects and to master an obstacle course. The MindWare company (mindware.com) provides easy-to-follow instructions that enable eight-year-olds to assemble and program robots operated by batteries, solar, hydraulic, or chemical power. Some robots from MindWare use artificial intelligence and infrared sensors. One climbs smooth surfaces using a suction system.

     Rapidly advancing technology makes learning to read more important than ever. The best books to give young children are the ones adults enjoy reading to them over and over again. When my granddaughter was young, my favorite was Click, Clack, Moo Cows that Type by Doreen Cronin. Keith Bellows does more than provide motivation to read about the world. In 100 Places That Can Change Your Child's Live, he describes tantalizing destinations, lists places to eat and stay, and even suggests the most worthwhile souvenirs to bring home.

     A globe is the perfect gift companion to help children locate where they live and to plot a trip around the world. Globes also give kids a sense of distance and a sense of the correct size of continents. From  home, would it take longer to get to the Arctic or to Africa? At the equator, land masses on two-dimensional maps appear accurate in size, but distortion increases away from the North and South poles. Greenland begins to look as large as Africa even though it is thirteen times smaller.

     In a "Peanuts" comic strip, Lucy once broke into a conversation the other kids were having about what gifts they wanted to say she wanted real estate. While a deed to several acres of real estate may be out of the question, giving children government bonds would give them a stake in their countries' futures. If an older child requests a smartphone, couple it with an index card listing three stocks and their trading prices on a day in December. Show him or her a smartphone can be used to keep track of stock prices not only to engage in social chatter.

     Food commercials tempt kids to put down their smartphones and come to the table when there is something good to eat. Why not involve children in baking and cooking their own good eats? Gift them with recipes, pans, pots, and oven mitts to make their favorite cookies or pasta dishes. In the same vein, crafty adults might gift wrap lumber, a tool, and directions for making a picture frame or yarn, knitting needles, and directions for making a scarf.

     Some organizations have found ways to involve children in their causes by matching contributions with rewards. For example, a portion of the price of every gift purchased from the UNICEF Market (unicefmarket.org/catalog) goes to deliver food, vaccines, mosquito nets, and other lifesaving supplies to children around the world. Presents of UNICEF games, puzzles and art materials not only are fun, but they also are a way for children to aid kids suffering in crisis areas. In the World Wildlife Foundation's catalog (wwfcatalog.org), potential donors find a wide variety of gift ideas for kids. One of the most popular World Wildlife programs, symbolic animal adoptions, couples a donation with a child's gift of a soft plush version of an adopted animal, ranging from a familiar elephant to an exotic blue-footed booby.

     Finally, a $25 gift card from kiva.org introduces children to a form of venture capitalism. Using their card, they can choose the country, man or woman, and project they want to support. Computer updates inform them every time part of their loan is repaid. Holiday gifts can show modern kids it is both blessed to receive and to give.