Weekend Retail Therapy

Shopping for new clothes on a weekend is a favorite pastime, even when it's not raining. Around the world, I see marketers adding new twists to what some call the "retail therapy" experience.

     In a mall in Kazakhstan, shoppers find an indoor river, and they can ride an indoor monorail, just like the one at Disneyland. At the Mall of America in Minneapolis, there are carnival rides and an assortment of LEGOs kids and adults can use to build whatever they want.

     Slip on a ZOZOSUIT from the Japanese retailer, ZOZO, and the stretchy black bodysuit, with the help of a mobile app, takes perfect measurements for a new outfit. In your own home, the 150 white dot sensors covering the suit enable a 3-D scan to make, for example, custom-fit jeans for online purchase at prices starting at $58. But It's only a matter of time before in store customers also might expect to use this innovation to insure a perfect fit that doesn't require additional tailoring.

     UK retailer, ASOS, already entices customers with photographs and augmented reality (AR) showing how the same outfit looks on different body types.

     Mall customers in Chinese In Time retail restrooms can use augmented reality mirrors to test makeup products before using a mobile code to purchase Lancome, Benefit, or Shu Uemura cosmetics from the vending machine next to them.

     Brands have begun to bundle products with services. Adidas sneakers serve as metro passes in Berlin. Nike's NBA Jerseys connect wearers to digital content about their favorite teams and players. A Tuxe bodysuit comes with an offer for free online business and life coaching sessions.

     At REI Co-op, customers know the clothing, footwear, and camping gear they purchase meet sustainable business practices.

     Combat Flip Flops (combatfllipflops.com) converts objects used in warfare into flip flops and accessories. Melted unexploded ordinance (UXO) become jewelry.

     Graphic T-shirts say a lot these days. Keep looking until you find the message that suits you to a "T."

   

Make Spatial Relationships

When estimating the number of casualties planes flying into the World Trade Center's towers would cause, Osama bin Laden believed burning jet fuel only would weaken the steel above the plane crashes. According to Lawrence Wright's book, The Looming Tower, bin Laden thought higher floors would collapse, but lower ones would remain standing.

    Spatial relationships are important for architects and engineers who design buildings and cars and for dentists who need to know how upper and lower teeth should fit together, but being able to make accurate calculations about spatial relationships is a skill needed by people everywhere in the world. Check how the skill is used in the following examples:

• Knowing where to sit at a sporting event or play so the view isn't obstructed by a pole,
• Figuring how many cars can be parked in a lot,
• Assembling furniture by looking at instructions,
• Visualizing how atoms are arranged in a molecule,
• Deciding how many pans are needed to bake five dozen cookies for a bake sale.

Recent studies suggest ways to help children develop spatial visualization skills. Engineering professor Sheryl A. Sorby recommends playing with blocks, using two-dimension instructions to build with LEGOs, holding objects and sketching them when turned in different positions. She also suggests introducing girls to the toys sold by Goldie Blox (goldieblox.com). Other teachers have had students draw maps, design 3-D treehouses, build robots, knit, play chess, and use 3-D modeling software SketchUp. Theater classes are a natural place to learn blocking, i.e. positioning and spacing actors so that everyone in the audience can see what is happening on stage. Art classes model with clay and learn techniques to create the illusion of space on a two-dimension surface. 

     The connection that seems to exist among spatial reasoning, math skills, creativity, and the arts is reason enough to get kids up and doing things all around the world.

   

I Made This Myself

"Don't you love it when a plan comes together?" That saying John "Hannibal" Smith used to use on the "A Team" television show expresses the feeling I got when I read about the MakerMovement that encourages children to build what they imagine and crowdfunding by a Kickstarter, RocketHub, or Kiva. Since there is a way for anyone to find investors, anyone in the world who has an idea for a new app, 3D printer creation, programmable device, or, what one visionary has proposed, an automated factory on the moon, now has an opportunity to raise the money needed to make an innovation a reality.


     In an interview conducted by station KQED (kqed.org) in Northern California, Dale Dougherty, CEO of MakerMedia and editor of MAKE magazine, told how he began promoting hands-on learning at a Maker Faire in 2006 and later at MakerCon conferences. He is devoted to the idea that tinkering with the tools and materials for making things can be fun.

     Project Zero, a research study developed by Harvard's Graduate School of Education and tested by classroom teachers in Oakland, California, aims to inspire students to be curious about the designs that make things and nature work. When students looked at a pencil and a snail, they began to ask questions, not only about how they worked, but also what kind of designs could help them do a better job. Some youngsters even suggested ways to make life better for the snail. And there was a crossover to discover the new words needed to describe a design process and to defend ideas of how things are made.

     Since schools can't do everything, there is a greater role for parents, childcare, Boys and Girls Clubs, 4H, community centers, church youth groups, and scouting programs. They can provide the things kids need to help them create, perform, and learn: blocks, LEGOs, Tinker Toys, Erector Sets, computers, 3D printers, pottery wheels, found objects, cameras, watercolors, easels, musical instruments, a stage, and garden plots. It's rather expensive, but, for $16.95 per month, tinker.kiwicrate,com/inside-a-crate will send students, 9 to 16+, a hands-on STEM (science, engineering, technology) inspired maker project.

    Making all kinds of materials available to students helps them discover new possibilities. That's reason enough to provide a place to cook, bake, sew, make jewelry, and knit. Inspired by puffy sourdough and flatter pizza dough an artist combined them and twisted, carved, and painted them into what became an octopus sculpture. A businessman inspired children to create sculptures out of the shredded documents he dumped into a pail of water.

     According to experiments at Hanyang Cyber University in South Korea, involving the body in learning also helps improve memory needed in any subject. When hands manipulate objects, for example, the brain has more cues to remember what was learned. When my mother was a math consultant for the Chicago Public School System, the first thing she did when she visited a school was observe what manipulative devices were in use. If she saw few or none, her next step was to try to find the supply room or closet where they were kept, because she knew that after the Russians sent up Sputnik, the federal government funded purchases of many such devices to aid learning math. I remember seeing one of my favorites, a scale that allowed kids to balance numbers on one side with those on the other. A big "5", for example, would equal a little "2" and "3" on the other side.

      Earlier blog posts have related ideas. See "Transform Spaces into Creative Places," "Back to the Land," "Tin Can Art," and "Global Drawing Power."

Build a Global Icon

It's one thing to collect pictures of the world's best known buildings and landmarks (See earlier blog post, "Picture the World"), but learning how they were made is something else. In a non-fiction book for children, Patrick Dillon tells The Story of Buildings From the Pyramids to the Sydney Opera House and Beyond, while Stephen Biesty's illustrations show the step-by-step details.

     Now, children also can build famous landmarks. Using 3-D world monument puzzles from National Geographic (shopng.org), children can build the Eiffel Tower in Paris, London's Big Ben clock, and Russia's St. Basil's Cathedral. New York's Metropolitan Museum of Art (store.metmuseum.org) and many book stores sell LEGO architecture sets, such as the ones that build London's Big Ben and the Imperial Hotel in Japan. British model builder, Warren Elsmore, who has used Denmark's LEGOs to create London's red double decker buses, the Paris Louvre and Eiffel Tower, and other famous icons, shares his creative process with words and pictures in the book, Brick City: Global Icons to Make from LEGO. In the virtual world, Minecraft builders can create the Taj Mahal and other landmarks using the Swedish video game.

     Parents and other adults who probably will need to help construct these icons won't mind the fun of sharing the experience with youngsters. Working on these forms also provides an opportunity to talk about other countries and travel. While the puzzle pieces and LEGO bricks may be too little to keep around children who still put everything in their mouths, it might be worth buying the puzzles and book now to have them on hand when children are older.

     Finally, when The Lego Movie failed to receive an Academy Award nomination in the Best Animated Feature category in 2015, one of the film's directors used LEGOs to create its own Oscar statue.