Playgrounds Welcome March Basketball Madness

Now that he's an ex-President, Barack Obama welcomes his extra time to fill out March Madness brackets for the annual basketball tournament pitting 68 top U.S. college teams against each other. Former University of Pennsylvania stars welcome the chance to reminisce about years back when they were on an Ivy League basketball team that reached the Final Four. They remind each other how they were the tough recruits from the New York public leagues who recognized the teammate potential of a lanky lad from a Connecticut prep school.

     March Madness also brings players to welcoming neighborhood basketball courts. The short Shark Tank entrepreneur, Daymon John, reports how he, by being the one who brought the ball, always was welcome to play in pick-up games. Surprisingly, North Korea's short President, Kim Jong-un, is a basketball fan who probably would welcome an invitation to a March Madness game.

     There's even a semi-professional basketball team in Tibet, China. Willard "Bill" Johnson, a former MIT basketball coach and professional player in Iceland, Australia, and Cape Verde, coaches a team made up of nomad sheep and yak herders and Buddhist monks who were prepared to play in the Norlha Basketball Invitational in Gannan, part of China's Gansu province. Unfortunately, Beijing canceled the tournament, because local police voiced security concerns about controlling a large gathering of people during the 19th National Congress of the Chinese Communist Party.

     One of Johnson's players, 6-foot, one-inch Dugya Bum was a school drop out who didn't quit smoking until basketball changed his life. His home now displays a framed photo of LeBron James. Basketball also transformed the difficult lives of Norlha's nomad women who became interested in trying new things, like yoga and meeting together to chat, once they too had a team.

     The Olympic Creed claims "The most important thing about the Olympics is to take part." Around the world, in playgrounds and gyms everywhere, the most important thing may be getting to know each other by taking part in sports. 

Patterns of Fashion Business Success

Fashion retailers looking to compete with online warehouses need to consider playing up their hometown appeal. In Paraguay, a bank capitalized on local pride in a song about the country's Ypacaral Lake. During its 70th anniversary, the bank invited people to play the song on an installation of giant wind pipes. Visitors crowded around as soon as the display opened.

     Even though Rob Bowhan's "August" shop in a college town carries international streetwear for students from around the world, he hosts occasional performances by local hip hop musicians, hangs paintings by local artists, and features student models and musicians wearing the shop's clothes in his promotions.

     At age 17, when the British founder of House of CB, Conna Walker, launched her successful business, she hounded celebrities with emails asking them to wear her clothes and offering the outfits for free, if they managed to credit photos of them wearing her designs. Ms. Walker knew she wanted to dress curvy women who craved figure-hugging, covered but sexy clothes, often with revealing cutouts. Working with a neutral, not flashy, color palette and quality textiles, her bodysuits and clingy clothes manage to help women project a classy, not cheap, vibe. This House of CB titan knew she was lucky to find manufacturers willing to convert her drawings and explanations into technical directions and patterns. To spur future growth, she brings out new items every Monday, the way subscription cosmetic companies do. And she plans to open more stores and expand into an entire lifestyle brand with her own cosmetics and items for the home.

     Instead of hounding celebrities to wear his clothes, Daymond John of TV Shark Tank fame badgered rappers to wear his FUBU brand. His growth plan led him to invest in other startups, to write motivational books, and to share his life lessons on the lecture circuit.