Globalization's Impact on Fashion

Hard to believe in times past fashion confined itself to separate French, Italian, and US markets rather than to today's cross-cultural global industry. Even when Vogue magazine has separate international editions in Arabic and for Latin America, Poland, and the Czech Republic, Vogue's original edition features a global array of designers and models, such as Somali-American Halima Aden, the Tanzanian-Norwegian twins Martine and Gunnhild Chioko, and Grace Bol from South Sudan.

     Although global e-commerce, references to no borders or boundaries, diversity, and presentations in exotic locations seem to be the mode, a former culture minister in Italy observed, "a globalized world puts greater value on the distinctions and sense of identity...." Brands with strong national identities, like Chanel and Burberry, do not shy away from projecting their heritage and point-of-view in the global marketplace. At Chanel, Hamburg's Karl Lagerfeld insured the future of the Lesage embroidery house. Japanese designer, Jun Takahashi, admits his inspiration from the British punk rock youth culture.

     Fashion will always search for what is new and different. Flappers cast off their constrictive undergarments to Charleston in short shifts that could move. Dior fashioned voluminous skirts to signal the end of fabric rationing in World War II. The man who put on a Lumumba University
 T-shirt to work out in CIA's gym wanted the attention he received.

     Today, creating an individual identity is easy. Simply incorporate a touch of another country's culture. I treasure an African "gold" necklace of straw and wax a friend brought me from Mali. On my coffee table, guests can pick up and examine the carved wooden sling shot I found at a bazaar sponsored by West African missionaries. Add stuffed dates and rice wrapped in grape leaves to your dinner menu. And when you browse through mail order magazines from a museum (store.metmuseum.org) or a nonprofit (unicefmarket.org/catalog), look for foreign items for yourself and for holiday gifts that might introduce children and older friends to a new culture and distinctive identity.