In Praise of Print

Marc Benioff, co-founder of Salesforce.com, made his billions creating a software company in the cloud's digital age.  Why did he and his wife, Lynne, just plunk down $190 million to purchase Time, a print magazine founded in 1923? They say they want to find solutions to some of the most complex problems in today's society.

     Do complex problems in today's society lend themselves to hashtag solutions, slogans on posters in marches, presidential "debates," and election campaign ads on TV? Consider: racism, gun violence, immigration, cancer, gene editing, an income gap between the Benioffs and nearly everyone else in the world, corruption, censorship by the government in China and Facebook in the US, robots replacing human workers, marriage, privacy versus national security, climate change, lopsided trade balances.

     TV headlines and 3-minute interviews, apps, and a limited number of Twitter characters have not solved today's problems, and they never will. The Federalist Papers argued before the U.S. Constitution was ratified. An extra Bill of Rights was needed. The print media backed further Amendments needed to clean up initial mistakes about the election of the President and Vice President, slavery, women's suffrage, and alcohol.

     Print carries revolutionary ideas everywhere in the world. Why do authoritarian governments always shut down the press? Writing at Iowa's Storm Lake Times, with a circulation of only 3,000, Art Cullen won a Pulitzer Prize in journalism for showing transparency's importance as a guard against bribes affecting government decisions. He wondered who was enabling the local Board of Supervisors in Buena Vista County, population 10,000, to help fund a million dollar defense against the Des Moines Water Works. His editorial disclosed the corn and soybean agribusiness farms that were contaminating drinking water with nitrates from their fertilizer.

     Open a discussion about tariffs at the dinner table or on social media. You'll see a difference of opinion on the purpose of tariffs, if they can accomplish these purposes, even if these purposes need to be achieved. Does anyone mention what they have read about what government representatives, experts on economics, seniors, Walmart shoppers, or farmers have said about tariffs?

     Informed judgments require the extended, detailed information print provides. Read the"Letters to the Editor," too. I'm often inspired by the readers who take time to compose the thoughtful opinions published. A grandmother's letter told why she insisted her two teen-aged grandchildren, she called them "screen zombies," put down their "tiny rectangles" to take in the spectacular sight of crossing the four-and-a-half-mile bridge over Chesapeake Bay.

     A digital marketer like Marc Benioff deserves gratitude for funding the printed link between society's complex problems and those who depend on the extensive body of information needed to solve them.

     

       

Car Companies Match Colors to Country Moods

Automobile companies don't throw darts at color wheels to choose the shades to paint new cars. They turn to BASF (Badische Anilin und Soda Fabrik) to spot the global trends and regional differences they match with the German company's technical ability to mix pigments and create new coatings. Looking ahead to 2018, BASF expects blue to be a hot color in the North American market. Not only is it calming, but it reflects a growing need to be connected to others and a community.

     Paul Czornij, head of design at BASF's Color Excellence Group, sees dual forces pulling at drivers in the global market and finds color shifting metallics an excellent way to express conflict. Metallic blues capture the tension between a car owner's emphasis on authentic self-expression and a fascination with the virtual world.

    In 2016,  BASF travelers in North America picked up a can-do, no-excuse determination to master the complex challenges of change. They considered combining two or more colors with metallics as a way to reflect this attitude and developed:

• Raingarden: Like a multipurpose smartphone serving as secretary, personal trainer, and medical monitor, this coating enables a soft metallic silver to appear subtly bluish or greenish depending on a viewer's angle.
• Primordial soup: Instead of a vague greenish-brown, Czornij connected primordial soup with the movie, music, and other personal preferences at the heart of an individual. Heart as seen by BASF colorists equals a deep, blood red color.
• Aerialist wish: A black which is silvery and mysterious is designed to capture the life young artists, designers, musicians, and professionals are bringing back to once undesirable downtown city centers.

     In Europe, black and deep red and green hues address a driver's need to hang onto a traditional identity and experience while trying to adapt to digital progress.

     In contrast, fresh light colors reflect the Asian-Pacific market's confidence in the future and traditional elegance. A sand beige metallic color and playful blue-greens are used to reveal optimism.

     Look at what you choose to wear today. What do the colors say about your mood?

New Art Forms and Functions

Joining innovative artists like Christo, who wrapped a bridge in Paris with cloth, and those who create sculptures out of sand and ice are contemporaries using solar power in their art and creating digital art that exists as a piece of software. Other artists are activists expressing environmental concerns and promoting participatory art that can flourish outside galleries and museums.

     Visitors need to go deep inside a limestone cave in Puerto Rico to see a work by minimalist artist, Dan Flavin. Solar panels at the mouth of the cave power the pink, yellow, and red fluorescent lightbulbs that cast a reddish glow on the surrounding rock formations. To protect the lights from humidity and bats, the bulbs are hermetically sealed in a glass case.

      The Phillips Gallery in New York reports that a digital image of a grain silo in Kansas that was created using algorithms appealed to a geneticist and a high-frequency trader, because it related to the mathematical processes they used in their jobs.

     During a UN conference on climate change in Paris in December, 2015, visitors saw ice from Greenland slowly melting at the Place du Pantheon. Danish-Icelandic artist, Olafur Eliasson, created his work of art, "Ice Watch," by breaking an 80-ton block of ice into 12 chunks arranged in a circle.

     Artists, activists, researchers, farmers, scientists, and architects have come together to dramatize the importance of preserving the seeds of ancient grains no longer in wide use. A sailing ship will return the seeds from Oslo to their native soil in Istanbul and the Middle East. Some students are designing and making the ship's sail and sailing outfits out of plants grown from seeds used for ages.

    Not only can students be on the look out for new forms and functions of art around the world, they can try creating some themselves. Try attracting bees by planting a variety of flowers and vegetables in an artistic design this summer.