In Indonesia, the Boeing 737 MAX's tragic loss of 189 lives illustrates how computerized directions prevented a pilot from executing the right decision. Pilots, unlike astronauts with access to mission control, apparently lack hotlines to aircraft manufacturers that could tell them to flip two switches when they experience the problem Indonesia's plane had. Already, suggestions note the missing detail of highlighting important information about new aircraft systems, such as the Boeing MAX has. These changes need to be written in the language most easily read by pilots, not always in English, and illustrated in a brochure or on a card separate from the aircraft's basic manual.
Bill Gates observed the detail that new medicines and vaccines invented in the lab do nothing to eliminate human suffering, if they lack a distribution system. I was reminded of the way I walked two blocks to a schoolyard where I received a drop of the polio vaccine on a sugar cube, a distribution system replaced by doctor's offices today. In Africa, where providing patients with medication that requires refrigeration was a problem, drones had to be enlisted to carry them to clinics in remote villages.
If there is no use for recycled plastic bottles and containers, why bother with the details of collecting them? A TV segment showed what looked like bales of "dirty" plastic stacked ten feet high at a recycling center. Could dirty plastic items be melted for use in 3D printers to make insulation and furniture for the homes 3D printers now construct from concrete?
China, once a customer for dirty plastic, now only buys pristine plastic with no labels or other irregularities such as moisture. Those requirements certainly leave out the plastic debris long boom arms collect from the ocean in what's known as the Great Pacific Garbage Patch or "the blob" between California and Hawaii that forms the mass of warm water that seems to nourish the warm, dry winters that dehydrate forests along the northwest coast of North America.
Then, there are the new members of the U.S. Congress who want to replace Nancy Pelosi as Speaker. First, they need to master the details of passing legislation..
Thursday, November 29, 2018
Sunday, November 25, 2018
Want to Reach Global Citizens?
Watch and reference what global citizens watch. Nielsen's research found 57% of adults aged 18 to 34 spend 11 hours a day on interactive social media. Trendwatching.com noted the Lisboeta hotel in Macau, China, and pop-up stores in New York City and Hollywood were using characters from a Japanese app in their decors. Emojis and other social media and app icons now join Disney characters as multi-format global presenters, especially in venues that attract tourists from around the world.
Since potential customers already are watching something on their smartphones, they are a captive audience for anything, such as merchandise, food, films, and concerts, associated with what they are seeing right in their hands.
The AFLAC insurance company has combined the traditional advertising art of creating recognizable characters, like Tony the Tiger, to connect customers to their brands with emojis from apps and social media. Working with the medical tech firm, Sproutel, AFLAC turned its recognizable duck into a companion for hospitalized children. Kids receiving chemotherapy can hook up their free ducks to IVs that demonstrate how that process works. In addition, when kids tap their ducks' chests with emoji discs, ducks act out feelings to show the medical staff and visitors if they are sad, happy, or about to cry or throw up.
Since potential customers already are watching something on their smartphones, they are a captive audience for anything, such as merchandise, food, films, and concerts, associated with what they are seeing right in their hands.
The AFLAC insurance company has combined the traditional advertising art of creating recognizable characters, like Tony the Tiger, to connect customers to their brands with emojis from apps and social media. Working with the medical tech firm, Sproutel, AFLAC turned its recognizable duck into a companion for hospitalized children. Kids receiving chemotherapy can hook up their free ducks to IVs that demonstrate how that process works. In addition, when kids tap their ducks' chests with emoji discs, ducks act out feelings to show the medical staff and visitors if they are sad, happy, or about to cry or throw up.
Wednesday, November 21, 2018
Launch A Creative Career Search
I've been noticing job opportunities while reading magazines (and a book) in a variety of fields.
In November's Vogue magazine, editor-in-chief, Anna Wintour, wrote about the CFDA/Vogue Fashion Fund and awards to new American design talent. If you are a young designer in need of money, mentoring, and magic, look into the qualifications for the fund's competition.
Actually, all career hunters should get to know the Catalog of Federal Domestic Assistance (CFDA) now found at cfda.gov. This is a government listing of all the federal programs, services, and activities that assist the U.S. public.
Vogue's November issue also had an item about non-profit, New Story (newstorycharity.org/careers), founded by Alexandria Lafoi in San Francisco. This is the organization involved in using 3D printers to build low cost concrete homes in places, such as Mexico, Haiti, El Salvador, and Bolivia.
The small print at the end of an article in The Economist (Nov. 17, 2018) invited promising and would-be journalists to apply for a three to six month internship in The Economist's New York bureau. To apply, send a cover letter and 500-word article on economics, business, or finance to:
deaneinternny@economist.com by December 14, 2018.
Large print in The Economist advertised for an "intellectually curious adventurer" with foreign language skills and a desire to live and work for the U.S. Central Intelligence Agency abroad.
Isthmus, our free local paper in Madison, Wisconsin, runs ads for those interested in teaching English in China. Just use "teaching in China" as a keyword, and you will find a full array of information on that opportunity.
In the book I just read, Storming the Heavens, the author, Gerald Horne, wrote more than a description of the early aviation history of African Americans. His account inspires blacks and young people of all colors to follow the pioneering pilots who found career opportunities when they ventured to Africa. Those motivated to accept a similar challenge should get to know and benefit from the advice offered at facebook.com/smallstarter.
For positions back home in the U.S., check out promotion and sales positions in Advertising Age.
Saturday, November 17, 2018
Are Kind Kids Cool?
Social media showed a young motor scooter rider risking his life to stop the traffic behind him in order to let an elderly woman with a cane cross a busy street.
Coty-owned cosmetic company, Rimmel, found a partner to help the one in four women aged 16 to 25 in ten countries who experienced cyberbullying and the nearly half of those who began harming themselves. While not a perfect solution, Rimmel began directing customers to the Cybersmile Foundation's website, which, according to trendwatching.com, guides users to local resources and organizations that offer help to those attacked by cyberbullies.
National Geographic's website claims helping others satisfies a basic human desire to feel good about oneself. At nationalgeographic.com/family/help-your-kid-make-world-better/, there are ideas for what children can do when they see others being bullied.
Japan, a country with one of the highest densities of robots in the world, 303 to 10,000 industrial employees according to The Economist magazine (Nov. 10, 2018), found robots do not satisfy customers in department stores, beauty salons, hotels, and restaurants.
Studies show robots could replace half of Japan's workers in 20 years. But will the driverless vehicles Japan plans to employ during the 2020 Tokyo Summer Olympics stop to help a lost tourist or a man with a walker who has fallen in the street? Social media reported bus drivers, without any prompting or promise of reward, performed both services in the last couple of weeks.
Are kids cool if they seek out and sit with lonely kids in school lunchrooms? (See the earlier post, "Overcome Lunch Table Loneliness.") They are to everyone in the world who ever has needed a little help and received it from a friend or stranger.
Coty-owned cosmetic company, Rimmel, found a partner to help the one in four women aged 16 to 25 in ten countries who experienced cyberbullying and the nearly half of those who began harming themselves. While not a perfect solution, Rimmel began directing customers to the Cybersmile Foundation's website, which, according to trendwatching.com, guides users to local resources and organizations that offer help to those attacked by cyberbullies.
National Geographic's website claims helping others satisfies a basic human desire to feel good about oneself. At nationalgeographic.com/family/help-your-kid-make-world-better/, there are ideas for what children can do when they see others being bullied.
Japan, a country with one of the highest densities of robots in the world, 303 to 10,000 industrial employees according to The Economist magazine (Nov. 10, 2018), found robots do not satisfy customers in department stores, beauty salons, hotels, and restaurants.
Studies show robots could replace half of Japan's workers in 20 years. But will the driverless vehicles Japan plans to employ during the 2020 Tokyo Summer Olympics stop to help a lost tourist or a man with a walker who has fallen in the street? Social media reported bus drivers, without any prompting or promise of reward, performed both services in the last couple of weeks.
Are kids cool if they seek out and sit with lonely kids in school lunchrooms? (See the earlier post, "Overcome Lunch Table Loneliness.") They are to everyone in the world who ever has needed a little help and received it from a friend or stranger.
Saturday, November 10, 2018
How Can Bananas Be 29 Cents a Pound?
You may have noticed Chiquita prints labels on bananas from Honduras over pink ribbons supporting breast cancer research. Possibly the company has seen research by Kantar Consulting in the UK. Kantar's Purpose 2020 study found "almost two-thirds of millennials and centennials...express a preference for brands that have a point of view and stand for something." Consultants went on to conclude consumers expect brands to use their social power for positive change.
Nowadays, the world has a wide variety of models that affect positive change. Religious missionaries and JFK's Peace Corps show how to bring education and skill training to impoverished areas. Experienced nongovernmental organizations rush water, food, and medical quick-fix support when earthquakes and other natural disasters strike, while international banks grant low-cost loans to finance the projects and equipment for long-term solutions. Foundations, universities, and major stockholders pressured South Africa to end apartheid by withdrawing investments from South African companies. Supermarket shoppers lent their economic power to Cesar Chavez's campaign to better conditions for lettuce pickers.
The mothers, children, and other relatives walking, riding, and floating north to escape violence and poverty in Central America crave positive social change. According to ethicalconsumer.org, United Fruit, now Chiquita, and Standard Fruit, now Dole, came to Central America in the 1890s, because fertile land and government corruption provided excellent conditions for their banana businesses. In time, grocery chains habitually began to use bananas as loss leaders, offering them at low prices to attract shoppers who would buy other items, such as greeting cards that can be $3 or more, at profitable prices. These shoppers now are in a position to pressure supermarkets to buy from suppliers who treat workers fairly. Customers, who work for a living themselves, understand employees are entitled to fair compensation for their work. Those who climb trees to harvest bananas in Guatemala cannot be expected to subsidize grocers by accepting low wages, poor education and housing, and medical problems from unsafe working conditions.
Today's greater access to worldwide information prompts both consumer concern for the exploitation of labor in foreign countries and exposure to the consequences of government corruption. The Ethics and Anti-Corruption Commission in Kenya recognizes foreign companies involved in corrupt practices "ruin our country." At the same time, what company wants to risk prosecution for bribing government officials for a construction contract in Brazil or to pay off officials in the Democratic Republic of the Congo, if the same commodities are available in Australia?
Migrant refugees don't want to walk miles to seek asylum from violence and poverty. Consumers and businesses have the power to change the conditions that can help them stay home.
Nowadays, the world has a wide variety of models that affect positive change. Religious missionaries and JFK's Peace Corps show how to bring education and skill training to impoverished areas. Experienced nongovernmental organizations rush water, food, and medical quick-fix support when earthquakes and other natural disasters strike, while international banks grant low-cost loans to finance the projects and equipment for long-term solutions. Foundations, universities, and major stockholders pressured South Africa to end apartheid by withdrawing investments from South African companies. Supermarket shoppers lent their economic power to Cesar Chavez's campaign to better conditions for lettuce pickers.
The mothers, children, and other relatives walking, riding, and floating north to escape violence and poverty in Central America crave positive social change. According to ethicalconsumer.org, United Fruit, now Chiquita, and Standard Fruit, now Dole, came to Central America in the 1890s, because fertile land and government corruption provided excellent conditions for their banana businesses. In time, grocery chains habitually began to use bananas as loss leaders, offering them at low prices to attract shoppers who would buy other items, such as greeting cards that can be $3 or more, at profitable prices. These shoppers now are in a position to pressure supermarkets to buy from suppliers who treat workers fairly. Customers, who work for a living themselves, understand employees are entitled to fair compensation for their work. Those who climb trees to harvest bananas in Guatemala cannot be expected to subsidize grocers by accepting low wages, poor education and housing, and medical problems from unsafe working conditions.
Today's greater access to worldwide information prompts both consumer concern for the exploitation of labor in foreign countries and exposure to the consequences of government corruption. The Ethics and Anti-Corruption Commission in Kenya recognizes foreign companies involved in corrupt practices "ruin our country." At the same time, what company wants to risk prosecution for bribing government officials for a construction contract in Brazil or to pay off officials in the Democratic Republic of the Congo, if the same commodities are available in Australia?
Migrant refugees don't want to walk miles to seek asylum from violence and poverty. Consumers and businesses have the power to change the conditions that can help them stay home.
Saturday, November 3, 2018
Communication Today
Yesterday, I entered an elevator with a man who continued talking on his Smartphone in a foreign language. After I pushed the button for my floor, I looked toward him and was about to ask, "Where to?" He had seen the button I pushed while he was listening to someone on his phone, and he just shook his head indicating he was going to the same floor as I was.
I have been in elevators when friends who had been speaking together in a foreign language instantly switched to English to ask the floor button they should push for me. I also have been in vans taking hotel passengers to an airport, when the Spanish-speaking driver could switch to English to ask which terminals we needed.
One of my globe-trotting, English-speaking friends developed a technique for asking directions in a foreign country. She looks for a young woman who she assumes, usually correctly, studied English.
Of course, studying a foreign language before visiting a foreign country works, too.
Research outcomes based on studies at the University of Pennsylvania provide some useful advice to help adults learn a foreign language and to help parents and teachers enable children to enjoy knowing a new language. I read that babies first put together the word a parent says with the object the parent shows them. A baby's eyes have to go to the object when the baby hears the word for the object. This process reminded me of the German teacher who held up a turkey statue and asked us what is was before she told us the German word for turkey. We tried our best and said something like, "grosse Vogel" to imply it was a big bird.
The point is, language research found we progress from learning nouns to verbs and finally ideas. We have to build up a vocabulary to be able to infer more meanings. Parents, teachers, and children can begin together to learn a foreign language. Find a foreign language book or dictionary and make a list of the foreign words for objects in the home or classroom, foods, toys, and the like. Practice using these nouns with each other as you go about the day. Then, try to describe these items without each other seeing them. Use gestures and any other means you can think of to help you decide what other words you need to learn for colors, shapes, describing how objects are used or how big they are.
Exceptions to language "rules" are a special challenge. Some verbs, for example, don't end in "ed" the way traveled and dined do. Counting introduces the need to memorize exceptions. Studies show once an English-speaking child can count to 73, he or she can continue counting indefinitely. I don't know where the so called "tipping point" for infinite counting is in other languages, but a fiend tells me it's sooner in Spanish.
Studies indicate a child who knows how to count is on the way to mastering basic arithmetic skills. In any language, once a child knows one plus one is two he or she can buy or sell and won't be cheated out of a dime because a nickel is larger. Alexander Hamilton knew how to put the financial system of the new United States in order, because he handled shipping costs and revenue on the docks of Puerto Rico at an early age.
As we begin to make a list of resolutions for 2019, we might think about adding learning, and helping children learn, bits and pieces of another language.
I have been in elevators when friends who had been speaking together in a foreign language instantly switched to English to ask the floor button they should push for me. I also have been in vans taking hotel passengers to an airport, when the Spanish-speaking driver could switch to English to ask which terminals we needed.
One of my globe-trotting, English-speaking friends developed a technique for asking directions in a foreign country. She looks for a young woman who she assumes, usually correctly, studied English.
Of course, studying a foreign language before visiting a foreign country works, too.
Research outcomes based on studies at the University of Pennsylvania provide some useful advice to help adults learn a foreign language and to help parents and teachers enable children to enjoy knowing a new language. I read that babies first put together the word a parent says with the object the parent shows them. A baby's eyes have to go to the object when the baby hears the word for the object. This process reminded me of the German teacher who held up a turkey statue and asked us what is was before she told us the German word for turkey. We tried our best and said something like, "grosse Vogel" to imply it was a big bird.
The point is, language research found we progress from learning nouns to verbs and finally ideas. We have to build up a vocabulary to be able to infer more meanings. Parents, teachers, and children can begin together to learn a foreign language. Find a foreign language book or dictionary and make a list of the foreign words for objects in the home or classroom, foods, toys, and the like. Practice using these nouns with each other as you go about the day. Then, try to describe these items without each other seeing them. Use gestures and any other means you can think of to help you decide what other words you need to learn for colors, shapes, describing how objects are used or how big they are.
Exceptions to language "rules" are a special challenge. Some verbs, for example, don't end in "ed" the way traveled and dined do. Counting introduces the need to memorize exceptions. Studies show once an English-speaking child can count to 73, he or she can continue counting indefinitely. I don't know where the so called "tipping point" for infinite counting is in other languages, but a fiend tells me it's sooner in Spanish.
Studies indicate a child who knows how to count is on the way to mastering basic arithmetic skills. In any language, once a child knows one plus one is two he or she can buy or sell and won't be cheated out of a dime because a nickel is larger. Alexander Hamilton knew how to put the financial system of the new United States in order, because he handled shipping costs and revenue on the docks of Puerto Rico at an early age.
As we begin to make a list of resolutions for 2019, we might think about adding learning, and helping children learn, bits and pieces of another language.
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