Some colors elicit a positive response by humans living in today's culture. The creative company, The Brave New Now, reached this conclusion, while working on the Ven complex housing convention space, a hotel, 50 apartments, stores, a fitness center and spa, juice bar, and rooftop restaurant at the Sloterdijk rail station in Amsterdam, The Netherlands.
When you visit the Ven Amsterdam site, you see the complex uses several colors together in the same space. Why?
Orange: Found to boost creative performance, increase endurance, and maintain motivation and a positive attitude during tough moments.
Blue: Found to enable a person to take control of a situation, focus on details, remain calm and combat stress.
Purple: Found to inspire intellectual thoughts, stimulate imagination, and arouse responses to creative concepts.
Hotel guests at the Ven complex will be able to choose rooms that are orange, blue, purple, or three other colors:
Yellow: Found to promote a feeling of happiness and optimism, to boost memory, clarify thought, and improve decision making.
Green: Found to help renew and restore depleted energy, improve efficiency, and calm.
Pink: A very interesting finding. Females lifting weights in a room painted pink gained the strength to lift heavier weights. Pink power helped energy levels and confidence soar.
Women negotiating in a sunny glen by the sea with glasses of orange juice or grape juice in their hands may be just what the world needs.
(You might also like to get colorful ideas from the earlier post, "Car Companies Match Colors to Country Moods" and from Harald Arnkil's book, Colours in the Visual World.)
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