Trendwatching.com went on to list the following ways companies promoted reconciliation among different genders, races, countries, religions and those with different economic advantages.
- In its "Share the Load" commercials, Procter & Gamble's Ariel India laundry brand dispelled the cultural assumption that there is such a thing as women's work and men's work.
- To emphasize the soul-destroying damage bullying does to kids perceived as different, Argentina's Bagley brand turned the smile on its Sonrisa cookies upside down.
- Attacking the distinction some stores make between beauty brands and ethnic brands for Afro-American women, Shea Moisture hair care brand's commercial noted its products are in the beauty aisle "where we all belong."
- Starbucks is helping overcome unemployment among teens and young adults in disadvantaged areas by providing in-store retail and customer service training in New York's Jamaica Queens neighborhood. The program is slated to roll out in 14 additional locations in the U.S.
- In connection with Mother's Day, HSBC, a bank in the UAE, not only provided a series of free workshops on resume writing and interviewing skills to help mothers return to work, the bank also helped kids make videos telling about the skills their mothers offered employers.
- JetBlue thought people could agree, if they had the right motivation. If passengers on a flight reached a unanimous agreement about where they wanted to go, they received free tickets to that destination on any US airline. Their choice and reward: a round trip to Costa Rica.
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