It's been awhile since I visited trendwatching.com, but, as always, this website is full of new ideas from around the world. This time, I found tech-fueled, mobile app ideas from the Asia Pacific that are worth imitating.
Using the LINE app in real time Burberry brought its fall fashion runway show to Japan. But brands aren't just using apps to sell things, they also use them to offer lifestyle, social issue, and financial solutions to their customers.
Directory apps are responding to the need to help app users find the categories they want amid game, shopping, travel, and a million other options. Indonesia-based Oiffel, Shopious, and Kleora are among the providers of directories that assist consumers by compiling lists of online shops. For businesses that use its iPads, Apple is bundling apps for specific industries. GottaGo in India provides a very useful list of nearby, clean restrooms. Other apps locate parking spaces.
Governments are discovering new ways to use mobile apps to assist citizens. The Delhi Police Department receives complaints about police officers seeking bribes and harassing citizens in India on WhatsApp. Partnered with the Shanghai government, the WeChat City Service app enables smartphone users to locate hospitals, make medical appointments, find visa services, check driving records, and browse library books.
Rural areas in BOP countries at the socalled Bottom of the (Smart) Pyramid have apps to locate rickshaws and the best fishing areas. All in all, more than half of the world's smart phones are in the Asia Pacific.
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