Not just a jumbo tron at sporting events or a way to purchase plane tickets. New uses are being found for digital billboards and interactive touchscreens.Advertisers can provide health information, such as pollen counts for allergy sufferers. Missing children can be featured and found. Art can be displayed. Digital screens can raise awareness and provide early detection of childhood diseases. Newspapers have found a new media to publish weather reports, news, and travel information for visitors in real time or on a prescribed schedule.
Some of the UK companies engaged in these new endeavors are:
- Outdoor Media Centre
- Art Everywhere initiative
- JCDeaux
- KBH On-Train Media
- Media Co Outdoor
- Manchester Evening News
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