Don't Make A Choice; Choose "And"

Framing solutions as either/or options ignores the power of "and." What R. Edward Freeman, Kirsten Martin and Bidman L. Parmar prescribe for business in their book, The Power of And provides structure for the expression, "Think outside the box." Just as executives are invited to imagine ways to satisfy stockholders, customers AND employees, those in other fields also can achieve greater benefits by creative thinking. How can the U.S. cut federal spending on space exploration and reach Mars? How can public education improve teaching methods and deal with student medical and emotional problems? Women loved Justice Ruth Bader Ginsburg but they never challenged her assertion that they could not be full participants in civic life without the option of abortion to prevent motherhood. Yet, Senator Tammy Duckworth lost both legs serving in the military in Iraq and gave birth while she served in the U.S. Congress. What can help people in any field learn to think creatively? The authors of The Power of And suggest tuning into the arts. Each objective is like a note in a symphony, one color in a painting or one step in a dance. Integration can produce harmony, a composition or a ballet. Even something out of place can lead to a new solution, the way a different note leads to jazz. By combining journalism and fiction Tom Wolfe created a new literary genre. Improv comedians keep a gag going by simply saying "and" after each other's statements like "I went to the store, and...." Try converting "I'm going to visit my grandmother on Thanksgiving or stay home?"