Sky-based Networks Aid Earth-bound Travel and National Security

For centuries, wise men and ship captains have relied on stars to guide their way. When China's Long March 3B Rocket launched a final satellite from the Xichang Satellite Center on June 23, 2021, the completed BeiDou Navigation Satellite System (BDS) became a new network in the artificial skies mentioned in an earlier post. Besides serving China, the BDS is expected to court customers along China's Belt and Road Initiative project throughout Asia and Africa. Earlier, the European Union had allowed China to use its Galileo network of navigational satellites even though China was not an EU member. Once China learned what it could about a satellite system, it went off on its own. A short time later, the UK announced, on July 3, 2020, it would join with Bharti Global, India's mobile network operator, to fund a $1 billion purchase of the bankrupt OneWeb startup that had invested $3.4 billion in its satellite project. With satellites manufactured in Florida, Arianespace had helped launch 74 satellites out of a planned 650 for OneWeb. As of November, 2020, the government of the UK and India's Bharti Global own OneWeb, including its 74 satellites already in space. A Russian Soyuz rocket is scheduled to launch another 36 onconnect nearly all of the Earth's land and sea surfaces. December 17, 2020. Bharti Global's 425 million customers in India demonstrate the commercial and operational expertise that company brings to OneWeb's ultimate connection with nearly all of the Earth's land and sea surfaces. Nowadays, satellite constellation networks represent more than aids for travel, navigation, port traffic, sea rescues and precision timing, they offer broadband internet communication across the world, and they are an essential national security asset.

Expand Family and Business Income Streams

Economic suffering from jobs lost to automation and the COVID-19 pandemic accelerate the need for multiple income streams from family members and businesses. The earlier post, "Rebirth of Self Worth," suggests ways children even can help generate income by adding lemonade and hot dog stands and entertainment to family yard sales. The following examples show how some businesses find new market segments eager to try their products.

     Hard to mow hilly parks overgrown with invasive buckthorn bushes and honeysuckle inspired the formation of the HaakHagen Goat Grazing farm run by a couple of friends in Wisconsin. Their 88 agile goats, rented out to private landowners and government land, also help preserve prairies by nibbling invasive species and shrubs that block the sun needed by shorter native plants. The goats are gentler on the land than heavy mowing machinery, what they leave behind eliminates the need for some fertilizer and adults and children find the goats fun to watch.

     Renting out RVs during the pandemic has become a new business catering to both vacationing families and virtual employees looking for office space while sheltering at home. When pleasure and business travelers return to the skies, they are likely to receive airline-branded Honeywell Safety Packs containing single-use gloves, hand wipes and face masks. Trendwatching.com reports Honeywell offers airline crews reusable packs of safety glasses and face masks with interchangeable filters.

     What is obvious from these three businesses is the way they each seized opportunities to serve multiple market segments. Clothing manufacturers now have an opportunity to produce double-duty items for home and business wear. Educational suppliers can think in terms of the home and school markets. Online retailers might gain multiple incomes from pop-up holiday shops, and more and more similar ideas will create new jobs and economic growth.