Don't let all the talk about artificial intelligence, machine learning, and robotics scare you into another field. Who knows, outfits for robots may be the next new thing? In any case, you only need to watch the "Project Runway" TV show to realize interest in fashion is as global as interest in the Internet of Things. Designers on "Project Runway" are male, female, and other; Japanese-American, African-American, and Muslim. In fact, the Muslim designer's long, modest fashion won the show's second competition. And this season, "Project Runway" also requires designers to create stylish clothes for women who take every size up to and including size 22.
But "Project Runway" is not the only one breaking the traditional fashion mold. Fashion magazines, Vogue, Harper's Bazaar, and Elle, have responded to competition from the international fashion reach of Facebook and Google. Where consumers and advertisers want products in local languages tailored to cultural dress codes, political policies, and local designers, models, and icons, there are separate editions, such as Vogue Arabia, Vogue Latin America, Vogue Poland, Vogue Czech Republic and Vogue Ukraine. Naomi Campbell, among others, supports the idea of launching Vogue Africa. When it is possible to create editorial content compatible with international interests and brands and using international celebrities, the same major campaign can run in as many as 25, 32, or 46 separate editions.
Based on consumer interests and advertising trends, David Carey, president of Harper's Bazaar's Hearst publisher, expects local content to shrink somewhat as global content increases in future years.
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