Invest in Africa's Agricultural Future

Following the Battle of Waterloo, although Napoleon had been defeated, Baron Rothschild of the 18th century British banking family is said to have observed that the most profit can be made when there is no consensus about the future. His actual quote is believed to have been, "Buy when there's blood in the streets, even if the blood is your own." A potential Disney investor might have said the less gruesome, "Buy when Mickey is still a steamboat captain." When I lived in Hawaii, I often heard the quote, "Missionaries came to do good, and they did very well (financially)."

     The point is, now is the time to get in on Africa's future, especially the continent's agricultural potential. It takes time to develop a profitable African connection, and time is on the side of today's young people who have 40 or more years of work ahead of them. One option to explore is the process of putting together a supply chain that buys and brings processed African produce to markets in developed countries. Another is to process, brand, package and bring African products, such as Go Honey, to the growing African market.

     Shoppers in Madison, Wisconsin, now buy cassava flour from West Africa at the African & American Store on East Johnson Street. Thanks to Hugh Jackman of Wolverine and musical theatre fame, New Yorkers now drink his Laughing Man Ethiopian coffee at two cafes he opened in Manhattan. A film, "Dukale's Dream," which can be rented at tugg.com/titles/dukales-dream, tells the six-year story of how Jackman and Dukale met and how Dukale's family has prospered. The family that used to spend the day growing coffee and collecting firewood now has a gas system that provides light and a cooking flame. Dukale increased coffee production by buying more land, hiring workers, and training other farmers. His wife owns a small shop and his children attend school.

     As a growing continent which now has more than 1 billion mouths to feed, Africa also provides a healthy opportunity for future agricultural sales and profits. The roads and rails China built to move minerals and lumber to ports for export have improved infrastructure for distribution within Africa as well. Countries, such as Nigeria, that have seen falling oil and mineral export prices damage their economies, have been forced to rediscover their agricultural pasts and improve their farm to market road systems.

     Director Chris Isaac at the venture capital company, Agdevco, cautions that it can take a 10 to 20 year view to overcome barriers to big returns from African agriculture. He cites competing claims on land that make it difficult to lease or buy. Then, there are poorly educated farmers, poor quality seed and fertilizer, limited access to credit, a lack of infrastructure, an undeveloped marketing network, and a corrupt bureaucracy, especially at the local level. These barriers obviously also impede the progress of women who make up half of Africa's poor farmers. (Also see the earlier post, "Want An Exciting Career?")

     What's going on in Uganda suggests the kind of advantageous landscape agricultural investors should seek. Once in the grip of Joseph Kony's Lord Resistance Army (LRA), Uganda is on track to become a rice and maize success story. Millions of dollars of investment have come to the area north of Kampala from international private equity, global venture capital, and private companies, such as German-based Amatheon Agri. What these investors provide are land, high quality seed and fertilizer, leased machinery, training, a market for farmers' output, a grain processing facility, and an integrated value chain for selling grain nationally. Uganda's government has invested in roads and power and has given tax breaks to foreign investors.

     With $25, anyone can invest in Africa's agricultural future by going to kiva.org.