The World of Fashion

The World of Fashion

When designer Marc Jacobs, creative director of Louis Vuitton, was asked what fashion is, he said it was part of the art of living, just like books and good food. It is more. Contrary to those who consider fashion the trivial interest of people like the Kardashians, children who spend their free time making doll clothes might need to understand advanced technology. After all, New York's 2013 Toy Fair introduced Barbie wearing a "Digital Dress" that had a lighted touchscreen to let youngsters change designs. (This Barbie is now available for holiday giving in 2013.) In any case, sewing doll clothes can prepare children to make a number of significant contributions to their countries and the world. Anna Wintour, editor of U.S. Vogue, even was mentioned as a possible next U.S. ambassador to the U.K. or France.

     In England during World War II, the availability of new clothing was considered essential to maintaining civilian morale. While incendiary bombs and V-1 rockets were destroying the House of Commons, homes, and water mains, the Board of Trade authorized the use of scarce material for easy-to-mass-produce stylish clothing. Next summer, as part of the celebration commemorating the 60th anniversary of Queen Elizabeth's coronation, British fashion designers who dress the Royal Family have been invited to present a style show in the garden at Buckingham Palace.

    Museums note the importance of fashion by mounting exhibits devoted to textiles and clothing. The current "Interwoven Globe" exhibit that runs through January 5, 2014 at the Metropolitan Museum of Art in New York City features fabrics and garments that influenced cultures around the world when they were traded from 1500 to 1800. A catalogue for this exhibition is available from store.metmuseum.org. During the U.S. African American History Month in February, 2013, exhibits devoted to the meaning and designs of the kente cloth woven by the Asante and Ewe peoples of Ghana, Africa, were on display in Washington, D.C. at the Smithsonian Institute's National Museum of African Art and at its Arts & Industries Building.

     In her book, All We Know, Lisa Cohen, through the eyes of Madge Garland, former editor of British Vogue, tells how English designers were urged to raise funds for the war effort and to pay off debt after World War II by creating couture collections for export to North and South America. Familiarity with the names Dior and Chanel and Giorgio Armani, Valentino, Gucci, Pucci, Prada, Versace, and Missoni indicate France and Italy also recognize the importance of fashion exports. Not satisfied to export its fashions to foreign outlets, Japanese-based Uniqlo (unique clothing) opened its own stores to sell its private label brand thoughout Asia and in the U.S. and France. In 2015, Uniqlo also partnered with Muslim fashion blogger, Hana Tajima, to market a "modest wear collection" of headscarves and dresses.

     The U.S. promotes its couture for domestic and international consumption at New York Fashion Weeks, such as the one from Feb. 6 to Feb. 14, 2013 this year. According to trendwatching.com, new countries are entering the global haute couture market as well. These include China's Zhang Zhifeng's NE-TIGER brand, Masaba Gupta's animal print saris from India, and the Brazilian-California fusion styles of the Osklen fashion house. Trendwatching.com also reports Brazil exports its Amazonas Sandals, made from 80% recycled material and raw material from native rubber trees, to China.

     Brazil's sandals are just one indication that fashion has developed a social conscience. Although some designers still work with real fur, once People for the Ethical Treatment of Animals (PETA) raised awareness of how animals are raised and the way their pelts are collected, other designers stopped using fur or switched to faux fur. The problem is few people are aware that coats that include less than $150 worth of real animal fur can be labeled faux fir. That means a so-called faux fur garment may include the skins of 30 rabbits, 3 raccoons, 3 red foxes, 3 dogs, or a bear. German sculptor, Iris Schieferstein, draws attention to the way people use and abuse animals by incorporating animal parts from animals that have died of natural causes into her shoe, hat, and umbrella designs. You might see Lady Gaga wearing Schieferstein's hoof shoes made from hoofs reclaimed from a butcher shop.

     Designers in the small island of Sri Lanka, who exhibited at the International Fashion Showcase during London's Fashion Week (February, 2013), are determined to make their country a regional center of sustainable fashion. They foster the use of fabric waste, green manufacturing processes, and the incorporation of handmade traditional crafts in their designs.

     Kids for Kids (kidsforkidsfashion.com) sells T-shirts printed with artwork created by orphans and underprivileged children in lesser developed countries and then donates 10% of sale revenue to the organizations that support these little artists. Brazil's Vitoria soccer club changed its usual black and red striped uniforms to black and white to support a blood drive. The website, trendwatching.com, reported the shirts will gradually return to all red and black during the 2012/2013 soccer season, when red replaces white to show blood donation targets are being met.

     Organizations, such as the International Labour Organization and Conservation International,  are now working to guarantee "economically marginalized" artisans a fair price, to eliminate child labor, and to protect the environment. WFTOMarket.com, a website of the World Fair Trade Organization (WFTO), lists items available to wholesalers from worldwide sources that pay fair prices and operate under safe and healthy working conditions. In North America, the Fair Trade Federation is an association of members that subscribe to WFTO objectives. Before they buy scarves and jewelry, for example, young and older shoppers can look for the WFTO and Fair Trade Federation symbols on catalogs from organizations, such as SERRV International (serrv.org).

     The Sustainable Apparel Coalition (SAC) is just beginning to get clothing companies, such as Gap, Adidas, Nike, Target, North Face, and Timberland, interested in: reducing the billions of pounds of apparel that end up in landfills, finding substitutes for the pesticides that run off into and contaminate water supplies, eliminating the use of  harmful chemicals (coffee grounds can be used as dyes), cutting water consumed in production (cotton is a water intensive crop;1,600 gallons of water can be used to produce a single pair of jeans), and decreasing the energy used to manufacture and transport clothing. Eventually, SAC's Higg Index, higher for the most eco-friendly goods, could appear on clothing hang tags and be approved by the U.S. government.

     Livia Firth, the wife of actor Colin Firth, issued a "Green Carpet Challenge" to the top fashion designers who dress celebrity clients. Working under humane conditions, she asked what haute couture styles they could produce from things like upcycled plastic, discarded ostrich feathers, and fabric remnants. Firth herself has been seen wearing a rubber cuff bracelet made from an old tire and a patchwork jacket made from recycled tweed. Rising to Firth's "Green Carpet Challenge" at the Academy Awards on February 24, 2013, Vivienne Westwood and Michael Badger, the Ghanaian student she mentors, dressed "Skyfall" actress, Naomi Harris, is a gown that incorporated chocolate candy wrappers and reclaimed beads and zippers in its design. Dye from non-chemical goldenrod and chamomile gave the gown its mustard yellow color.

    As Barbie's "Digital Dress" suggests, technology students are finding applications for their skills in the fashion industry. Some work with nanoparticles no bigger than a billionth of a meter to give fabrics stain proof properties. Others have come up with quick-drying textiles, thin insulation for coats and gloves, cool material that stretches vertically and diagonally, and fabrics that shun perspiration. On another front, in the future we are likely to see more garments designed and made of materials created by the 3D printing process.

     One way to keep up with the latest developments in the fashion world is to check into fashionobserved.braveblog.com from time to time. More up-to-date information on sustainable/ethical clothes is available at ecouterre.com. Lately, ecouterre is reporting that marine litter, such as used fishing nets, is being recycled as socks and swimwear. After the collapse of the Bangladesh clothing factory that killed up to 900 workers, ecouterre reminded consumers to continue to patronize the country's ethical fashion companies, such as People Tree, Tulsi Crafts, Bachhara, Bhalo, and KAARU.

     Like a corset in the jazz age, clothes can be out of fashion, if they fail to reflect not only current tastes, but also economic and political conditions. Every since Pope Francis was elected, news coverage about him has noted how he expresses humility and concern for the poor by wearing an iron cross instead of a gold one and how he has dispensed with ermine-trimmed capelets and caps. Similarily, foreign policy experts might gain some useful clues by observing countries where women stop wearing head scarves and military leaders switch to business suits.